Pot Goes Corporate as Entrepreneurs Seek to Profit From Legalization

'OAKLAND, Calif. — Like hip-hop, health food and snowboarding, marijuana is going corporate.

As more states allow medical use of the drug and California considers outright legalization, marijuana's supporters are pushing hard to franchise dispensaries and build brands; establish consulting, lobbying and law firms; set up trade shows and a seminar circuit; and construct a range of other marijuana-related businesses.'